In calculus, Limits describe how a function behaves near a point, instead of at that point. This simple yet powerful idea is the basis of all of calculus. We call "approaching." In statistics, the number one represents certainty. Our product work never get's to certainty, but with skill, we approach it. That is why our firm is called approaching one, we are here to help Product Managers (PdM's) get closer, while realizing certainty can never be caught.
Product management (PdM) is hard, and teams that don’t have a history of product management are unsure
where to start. This starts at the first PdM hire, with questions like “how do we define the role?” usually
answered by some advice from mentors (if you have them) and Medium. Later, as an organization develops
itself, it needs more PdMs, which require a product strategy to keep an organization aligned.
We provide coaching, workshops, and actionable consulting services that teach founding teams
tried-and-true principles of performant startup product teams.
We coach founders and product leaders on how to hire the right person for the context of
We run workshops with teams that focus on operationalizing product strategy
We lead your product team until you hire the right one