Build Measure Learn Loop and Making It Falsifiable

How quick can you align?

If you don’t know what this means, read this first.

The power in the build-measure-learn(BML) loop is in alignment. This alignment, with the market, our team, or project helps us right our ship.

It is a great “thinking” tool. Experiments are a great way to test your concept.

However, this is only true if it’s falsifiable.

There are two ways that one can fail falsifiability that stand out to me:

  1. Inside of the experiment (“Who wants free money?” -Who doesn’t)
  2. Outside of the experiment (“We are batting 10/10” – You aren’t trying anything)

Remember that you can’t think and know at the same time.

If all your experiments tend to be right, it might be time to question if you are “thinking” or not.