Failure isn’t a choice.
Any time you decide something, whether it’s inside or outside your comfort zone, circle of competence, or philosophy there is a chance to choose failure. Make enough decisions and it’s a certainty. There is no getting out of it either. No one stays undefeated.
What is a choice is how you frame it.
- Failure as feedback – If failure is feedback then you understand the failure as a growth point. The world has told you something and it’s time to go back into the shed, figure out the lessons, and ship something else. It doesn’t affect the who, just the how.
- Failure as fear – If failure is fear then you understand failure as a personal hit. The world has told you something about you, and it’s time to go back into the shed and work on yourself until it makes sense. It doesn’t affect the how, just the who.
- Failure as “false”– If failure is false then you understand failure as never existing. The world has told you something and you aren’t listening. It doesn’t affect anything.
The best default is the first. But there are times where the other two have use.