Google did something interesting when they said our company mantra was Do No Harm.
For those who don’t know the story – the basis of the story was that Google – young company they were – saw the titan of the industry – Microsoft as the evil empire.
The Do No Harm mantra was something that was meant to keep them on the side of light – we were a better company because we are a better company.
Now Google finds themselves on the other side of the coin – they now are the massive empire, finding homes everywhere – and finding thier mantra fading further and further into the background.
I guess they are learning it isn’t quite so black and white at the top.