@GaryVee Led Me To Snapchat and I Realized Something

My natural inclination was to stay away for social media

For most of my life, I thought social media apps were time sinks (or wastes of time), where when I engaged, I felt like I didn’t connect with my greatest moments. Even worse, the social media stuff was boring.

If you look at my Instagram before 2016, it’s horrific. There is a ton of emptiness, and the pictures that do exist are a horrible snap shot of my life. It is a mix of me trying “artistic” shots and wondering why the app existed – and then it becomes nothing.

If you looked at my other social media outlets, it’s more of the same. There is no consistency, there is no story. In fact, instead of me reaching out and trying to connect, most of my posts are me being someone I am not.

Another part of the Dayjob

A photo posted by Adam Thomas (@thehonorableat) on


What does this even mean?

Changes…Changes…

In 2014, I read Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World, and I got introduced to Gary Vaynerchuk. At first, I thought, what a loud brash guy, but he was a Jets fan.

 I thought I understood the book, but it took almost a year for it to snap into focus.

What I didn’t see is that social is about connection. The apps don’t exist to show off my life, they are there to allow connection at scale.

But I still didn’t get this yet. It took some time, and I had to get obsessed.

So what did I do

Of course I went all in, signed up for his YouTube, and got into his other keynotes, mining for information.

I heard him talking about Snapchat, and raving about it. So like most people, I went ahead and gave it a spin.

I found it boring.

I realized the boring came because most people are awful at it.

All sunshine and rainbows

People use “the snap” for things that are better suited for other networks.

I don’t think Snapchat is for that. The value add that comes from Snapchat is impromptu connection.

It is connection, through the randomness of life. It is learning through doing. Snapchat wins for the content creator because it gives us a view on what you do, honestly, in bite sized chunks. The shortness of the snap, the chance that you might miss it, having double opt ins, all mean that you have to want the material, and you have to digest it.

This is the greatest move in gaining attention in the moment.

The best people I see using the service do so in a candid way. You put a piece of yourself out there, and it opens the door for honest conversation. It’s why when you answer a snap, you find the conversation going in a million places.  You get more from adding and getting than you do from subtracting and synthesising.

So, if you want a service that builds on you talking about your day, about connecting with important work, about getting to know people, Snapchat is your deal. It is a place for real insight.

Find me there , @thehonorableAT, and be ready for a message. I love interacting, and talking back 🙂

Phone Gone – What Did I Learn?

A few notes having no cell phone.

  • I am an addict – I couldn’t keep my hands off of it when it is around me. The best way to stay away from the phone was to have it in another room. Leaving it at home during the day worked well.
  • Work improved – Without having an escape, I had to get to work. I got to tasks quicker and moved the needle on both work and personal projects. Got more ideas.
  • No one needs to contact me – Like when I learned when I cut off my email until a certain hour, using your phone is easy and starts volleys to distract both parties.
  • Time – I felt flow much easier and time moved quicker.

Changes Proposed

  • No phone three times a week,
  • Calling instead of texting
  • When I have my phone, putting it in another room.
  • Using the phone as a reward mechanism
  • Deleting all my apps
  • Batching phone tasks like emails

 

Ch Ch Changes

I made some changes.

Experimentation – whoaaaaaa.

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As always, say hello via twitter @thehonorableAT or leave a comment.