Take The Initative

Alignment is difficult and even more so in a cross-functional team. You need to consider a few things, including the customer who buys it, other disciplines who make and sell it, and the executive teams who give you the resources to do it. As a product person, you know how hard it is to keep all of them in the loop.

Enter the initiative document, a one-pager that focuses on the problem you are trying to solve.  It has the right information to provide to the team to make asynchronous decisions.

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