What are customer needs? 5 steps to meet them
There are three certainties in life: Death, taxes, and product marketers being reminded to address their customer needs.
Sure, you
22 min read
Survival Metrics Workshop comes in January
If you'd like to turn that strategy you spent December making actionable, read on
1 min read
Why you should build customer trust as a product marketing leader
Ensuring your organization builds customer trust is one of the most important things you can do as a product marketing
9 min read
What is a case study in marketing?
What is a case study in marketing?
A case study is a testimonial outlining your customers’ success with using your
13 min read
Bias in interviews and why hiring in product is broken
Hiring in product is broken, and those hypothetical product questions you get asked in interviews are just the tip of
5 min read