The Framework
Survival Metrics
Stop guessing. Start making decisions that finance will fund. A simple framework for knowing when to stop, pivot, or double down—so you can kill the zombies and fund the winners.
Stop
Kill the Zombies
Initiatives cease when they hit pre-set thresholds. No debates. No sunk cost fallacy. Stop the bleeding and repurpose resources to what matters.
Pivot
Reconsider Direction
A trigger to evaluate whether the path is still right. Not a failure—a conversation. Data-informed, not data-paralyzed. Make the call with confidence.
Invest
Double Down
An active choice to go all in. Pull resources from elsewhere to chase a clear opportunity. Success metrics that tell you when you've won.
Learn the Full Framework
Used by product teams at Google, SmartRecruiters, and Pfizer