Marketing Strategy Why you should build customer trust as a product marketing leader Ensuring your organization builds customer trust is one of the most important things you can do as a product marketing Adam Thomas Dec 2, 2022 9 min read
Marketing Strategy What is a case study in marketing? What is a case study in marketing? A case study is a testimonial outlining your customers’ success with using your Adam Thomas Aug 24, 2022 13 min read
Marketing Strategy Build better products by creating better case studies Case studies are one of the most useful items in the product management toolkit. To build effective ones, you need Adam Thomas Jun 14, 2021 6 min read