I walked away with a completely new perspective on decision-making, defining success criteria, ensuring we're aligned on whether to kill, pivot, or scale—without getting trapped by competing incentives.
Adam Attas
Staff PM, Walmart
About Adam
You Don't Need Another Framework. You Need a Director.
I help product leaders turn "Frankenstein" businesses into coherent, ROI-driven operations.
Referred by SVPG for leaders who need results, not just theory.
Trusted by leaders at
My first love was theater, where I learned that scripts mean nothing without trust. My second was mainframes, handling quadrillions in transactions, where I learned bad code ignores slide decks. I combine the empathy of a Director with the rigor of a Systems Engineer to help you lead.
Wargaming taught me that winning isn't about having the best pieces; it's about having the best decision-making process. This led to Survival Metrics: a framework to stop the "sunk cost" bleeding before it kills your budget.
Trusted Referral Coach (SVPG)
Guest Lecturer (Columbia University)
MICA Instructor
The Journey
From Engineer to Coach
The Engineer
Learned that "hope" is not a strategy. Built systems handling quadrillions in transactions.
The VP
Operationalized strategy at SmartRecruiters and Informed. Led teams through hyper-growth.
The Coach
Helping leaders escape the "Order-Taker" trap and build teams that can finally say "No."
Fit Check
Who I Work With
I'm For You If...
You're a growth-stage CPO or VP drowning in "Zombie Projects" who wants to build a team that can finally say "No." You're ready for hard conversations and real change.
I'm Not For You If...
You're looking for a "Yes Man" to rubber-stamp a roadmap, or you think a new JIRA workflow will fix a culture problem. I don't do theater without results.
Why Me
Operator. Professor. Coach.
The Operator
I know the sweat cost of telling a CEO that their "pet project" will bankrupt the quarter. I've sat in your seat.
The Professor
Teaching at Columbia and MICA forces me to turn messy reality into teachable, repeatable frameworks.
The Coach
In theater, "rehearsal" is iterating behavior. I help your team rehearse innovation until it's a habit, not an accident.
Philosophy
How I Think
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Trust Before Scripts
Build relationships, and the team fills the gaps.
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Innovation is Rehearsal
Iterate on behaviors, not just products.
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Price Signals Trust
"Cheaper" often just signals "scam."
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Systems > Firing
Fix the environment, save the person.
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Kill the Zombies
Better to stop now than fail later.
What Leaders Say
Results, Not Rhetoric
A Note From Adam
Why I Do This Work
I've watched brilliant teams burn out building the wrong things. I've seen talented leaders promoted into roles with impossible mandates and no support. And I've made every mistake in the book myself.
That's why I'm obsessive about decision-making clarity. The frameworks I teach aren't academic exercises—they're field-tested tools from years of scraping my knees in the product trenches.
If you're a leader trying to cut through the noise, I'd love to help. Start with the newsletter, try the workshop, or just reach out. No gatekeeping, no upsells—just honest conversation about what's actually going on.
— Adam
On Stage & Off
In Action
Mind the Product London 2023
Yale Tsai CITY Workshop
Behind the Scenes
Impact Budapest 2023
Clarity Starts With a Conversation
No pitch, just truth. Let's diagnose your biggest constraint.