Services
Stop Firefighting. Start Shipping Strategy That Finance Will Fund.
For product leaders who answer to a P&L, not just a pitch deck. Turn your team's chaos into consistent, double-digit impact.
Trusted by Google and Pfizer to operationalize product strategy.
Trusted by leaders at
Free Resource
The "Initiative One-Pager" Template
If you can't explain your initiative on one page, you don't have a strategy—you have a wish list. As seen on Lenny's Newsletter.
Get the TemplateNo email required. Just copy and use.
What's Inside
- Initiative Name & Owner
- Clear Objective Statement
- Survival Metrics (Stop/Pivot/Invest)
- Resource Requirements
- Timeline & Milestones
- Key Risks & Mitigations
Featured Workshop
Survival Metrics
My signature framework for cutting through vanity metrics to find the numbers that actually predict success.
Walk Away With
Your 3-5 Survival Metrics
The specific numbers that predict your product's success—not vanity metrics that look good in reports
Cross-Functional Alignment
Get product, engineering, and leadership on the same page about what success looks like
Decision-Driving Dashboard
A metrics framework that tells you what to do next, not just what happened
Format
Half-day or full-day workshop, customized for your team's context. Available in-person or remote.
- Interactive exercises with your real data
- Facilitated cross-team discussions
- Frameworks you can reuse quarterly
"The Survival Metrics workshop completely changed how our team talks about success. We went from drowning in dashboards to having clarity on what actually matters."— VP Product, Series B SaaS
What I Offer
Ways to Work Together
Interactive Learning
Team Workshops
Hands-on sessions that give your team practical frameworks they can apply immediately. Not theory—real tools for real problems.
Teams leave with shared language, clear next steps, and alignment that sticks.
Workshop Topics
- Survival Metrics: Find the numbers that predict success, not just measure activity.
- Decision Frameworks: Build team alignment on how to evaluate tradeoffs.
- Stakeholder Alignment: Get everyone rowing in the same direction.
- Product Strategy: Create clarity from ambiguity.
Format Options
- Half-day intensive (3-4 hours)
- Full-day deep dive
- Multi-day team offsites
- Custom scoping available
1-on-1 Support
Executive Coaching
Your "Second Brain." Transitioning from individual contributor to VP is lonely. I help you navigate the politics, P&L, and impostor syndrome.
Stop playing referee between teams. Build a system that keeps everyone aligned.
What You Get
- Personal Roadmap: A strategic plan for your career and your org.
- Financial Fluency: Learn to speak "CFO" so you get the budget.
- Tough Convo Prep: We rehearse your high-stakes meetings together.
How It Works
- Bi-Weekly Calls: Deep dives into your current constraints.
- Async Support: Unlimited Slack access for real-time firefighting.
- Quarterly Review: Measure your "Decision Fitness" growth.
Hourly from $500. Packages available.
"Adam's superpower is building trust across the organization, evangelizing innovation and vision."
Events & Advisory
Speaking & Consulting
Rally the room. I don't do "fluff." I deliver interactive keynotes and consulting that force teams to confront reality and find clarity.
Rated Top 50 Product Coach by Marty Cagan.
What You Get
- Interactive Keynotes: Polls, quizzes, and "hot takes" to wake people up.
- Hiring Systems: Fix your funnel to keep 90% of talent.
- Audit: A brutal/honest assessment of your product org structure.
The Process
- Pre-Event: I interview your teams to customize the talk.
- The Event: 45-60 min keynote + Live Q&A "therapy" session.
- Post-Event: Playbook for managers to implement the ideas.
Custom scoping required.
Common Challenges
What Brings Leaders to Me
Typical Engagement
90 Days to Clarity
Build the Plan
Days 1–30
We assess your team, audit your "Stop" criteria, and build the roadmap.
Execute & Rehearse
Days 30–60
We run the workshops, train the skills, and ship the first iteration.
Check-in & Handover
Days 60–90
We review the data. Did we win? If yes, I leave you to it.
Fit Check
Is This Right for You?
This Is For You If...
You want to build a "Product-Led" culture but are stuck in a "Feature Factory." You are ready to have hard conversations and make real change.
This Isn't For You If...
You're looking for a "Silver Bullet" framework to solve a culture problem, or you want a consultant to just "run the backlog."
Clarity Starts With a Conversation
30 minutes. No pitch. Just diagnosis.