Stop Firefighting. Start Shipping Strategy That Finance Will Fund.

For product leaders who answer to a P&L, not just a pitch deck. Turn your team's chaos into consistent, double-digit impact.

Trusted by Google and Pfizer to operationalize product strategy.

Free Resource

The "Initiative One-Pager" Template

If you can't explain your initiative on one page, you don't have a strategy—you have a wish list. As seen on Lenny's Newsletter.

Get the Template

No email required. Just copy and use.

What's Inside

  • Initiative Name & Owner
  • Clear Objective Statement
  • Survival Metrics (Stop/Pivot/Invest)
  • Resource Requirements
  • Timeline & Milestones
  • Key Risks & Mitigations

Ways to Work Together

Interactive Learning

Team Workshops

Hands-on sessions that give your team practical frameworks they can apply immediately. Not theory—real tools for real problems.

Teams leave with shared language, clear next steps, and alignment that sticks.

Teams of 5–20 Live or Remote Half-day to 2 days

Workshop Topics

  • Survival Metrics: Find the numbers that predict success, not just measure activity.
  • Decision Frameworks: Build team alignment on how to evaluate tradeoffs.
  • Stakeholder Alignment: Get everyone rowing in the same direction.
  • Product Strategy: Create clarity from ambiguity.

Format Options

  • Half-day intensive (3-4 hours)
  • Full-day deep dive
  • Multi-day team offsites
  • Custom scoping available

1-on-1 Support

Executive Coaching

Your "Second Brain." Transitioning from individual contributor to VP is lonely. I help you navigate the politics, P&L, and impostor syndrome.

Stop playing referee between teams. Build a system that keeps everyone aligned.

1-on-1 Slack Access Monthly Retainer

What You Get

  • Personal Roadmap: A strategic plan for your career and your org.
  • Financial Fluency: Learn to speak "CFO" so you get the budget.
  • Tough Convo Prep: We rehearse your high-stakes meetings together.

How It Works

  • Bi-Weekly Calls: Deep dives into your current constraints.
  • Async Support: Unlimited Slack access for real-time firefighting.
  • Quarterly Review: Measure your "Decision Fitness" growth.

Hourly from $500. Packages available.

"Adam's superpower is building trust across the organization, evangelizing innovation and vision."

— Frances Ibe, SVP Tide

Events & Advisory

Speaking & Consulting

Rally the room. I don't do "fluff." I deliver interactive keynotes and consulting that force teams to confront reality and find clarity.

Rated Top 50 Product Coach by Marty Cagan.

Keynotes Hiring Ops Off-sites

What You Get

  • Interactive Keynotes: Polls, quizzes, and "hot takes" to wake people up.
  • Hiring Systems: Fix your funnel to keep 90% of talent.
  • Audit: A brutal/honest assessment of your product org structure.

The Process

  • Pre-Event: I interview your teams to customize the talk.
  • The Event: 45-60 min keynote + Live Q&A "therapy" session.
  • Post-Event: Playbook for managers to implement the ideas.

Custom scoping required.

What Brings Leaders to Me

Fixing "Frankenstein" Roadmaps Stopping User Drop-off Surviving Hyper-Growth Reducing AWS/Burn Rates Merging Remote Teams

Is This Right for You?

This Is For You If...

You want to build a "Product-Led" culture but are stuck in a "Feature Factory." You are ready to have hard conversations and make real change.

This Isn't For You If...

You're looking for a "Silver Bullet" framework to solve a culture problem, or you want a consultant to just "run the backlog."

Clarity Starts With a Conversation

30 minutes. No pitch. Just diagnosis.