Speaking

Don't Just Inspire. Operationalize.

Most keynotes feel good but change nothing. I deliver interactive sessions that force teams to confront reality, kill zombie projects, and find the clarity they've been hiding from.

Rated Top 50 Product Coach by Marty Cagan.

Previous stages: Agile Alliance Rosenfeld Media Product School Mind the Product
Adam Thomas speaking at Impact Budapest

What Makes My Talks Different

I don't just lecture. I create experiences that get your team to learn from each other.

Interactive

We do live "Chat Challenges." I ask the questions you're screaming into your pillow. Polls, debates, and uncomfortable truths.

Operational

No "Agile is Great" fluff. You leave with a framework to use Monday. Real tools, not motivation posters.

Honest

I say the quiet part out loud: "Roadmaps are not strategy." Your team stops rolling their eyes and starts taking notes.

Topics That Change How Teams Work

01

Survival Metrics: Stop the "Necromancer" PM

Stop "Zombie Projects" that eat your team's mental space. Give your team the data-backed permission to kill bad ideas and steward resources.

For: Executives, Product Leaders, Finance

Key Takeaways

  • The "Stop" Criteria: If 35% of users are confused, kill it.
  • Reframe "Quitting" as "Stewardship" (saving time for the vision).
  • Align Finance and Product on ROI.
02

The Product Story: Be a Diplomat, Not a Translator

Product is a "Diplomatic Service." Learn to use the ABT Framework (And, But, Therefore) to tell a story that gets Sales paid.

For: Product Managers, Marketing, Sales Leadership

Key Takeaways

  • The ABT Model: Structure your strategy so Executives listen.
  • Connect "Engagement" to "Win Rate" (Help Sales feed their families).
  • Stop taking orders; start negotiating value.
03

Make Metrics That People Act: Stop Building "Dumb Missiles"

Dashboards are where data goes to die (White Noise). Build "Trigger Metrics" that force a decision: If X happens, we MUST do Y.

For: Data Science, Product Ops, Leadership

Key Takeaways

  • Data-Informed vs. Data-Driven (Don't be a Dumb Missile).
  • The "Dashboard Audit": If you can't act on it, delete it.
  • The AWS Rule: If costs jump 10%, we talk immediately.

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Speaker Resources

Adam Thomas is a Technologist, Director, and Product Leader who helps teams escape the "Order-Taker" trap. With 15+ years at Google and SmartRecruiters, he uses systems thinking and "Survival Metrics" to turn strategy into action.

His talks blend practical frameworks with uncomfortable truths, giving teams the language and tools to push back on bad ideas and commit to the right ones.

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From the Stage

I walked away with a completely new perspective on decision-making, defining success criteria, ensuring we're aligned on whether to kill, pivot, or scale—without getting trapped by competing incentives.

Adam Attas

Adam Attas

Staff PM, Walmart

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Custom scoping available for workshops and off-sites.